KENDRICK TRAN has always been about a lifestyle, mine to be specific. For me, the brand was always a way to be seen through my art. As I grew and changed as a human being, so did the brand. The more I grew, and my life became more and more about art, sustainable handcraft and raving, the more you could see that in what I had to offer.

But there is a side of me that I was afraid to accept. Growing up, I loved to play sports, but as I grew into my queerness. I fell out of it. My initial thoughts of what it meant to be a “gay man” were that you had to be feminine and have a dislike for sports. Fitness and wellness became this taboo thing that made me feel like I was less “gay”.

Then I started to step into a more authentic version of myself. I’ve come to love embracing sports and being a symbol of fitness and wellness in the queer and fashion communities.

I introduce to you “238,” a branch of KENDRICK TRAN targeted towards the more athletic and lifestyle side of who the brand is. 

Named after the address where I grew up and the 2-3-8 Boxing move. I truly believe this is the perfect way to debut this new side of the brand and elevate the already existing relationship between fitness and fashion.

“BECOME WHO YOU NEEDED.”